NZXT | Jun 2025
2025 Cycle 1 Launch
NZXT | Jun 2025
2025 Cycle 1 Launch
NZXT | Jun 2025
2025 Cycle 1 Launch
ABOUT THE
PROJECT
ABOUT THE
PROJECT
ABOUT THE PROJECT
ABOUT THE PROJECT
Cycle 1 marked a strategic shift in NZXT’s product launch approach, moving away from big campaign concepts toward streamlined new product introductions focused on features and performance. This launch included updates across the ecosystem, including the H9, H3, Kraken Plus, and Kraken Elite 420.
I led the creative execution across video, web, and digital channels, with a strong focus on managing and directing the H9 and H3 product videos. I also oversaw banner systems and digital assets for Amazon and NZXT.com, ensuring consistency and speed across multiple product launches. As the team transitioned into a faster-paced NPI workflow, I helped refine and manage creative processes to maintain quality and clarity across all deliverables.
Cycle 1 marked a strategic shift in NZXT’s product launch approach, moving away from big campaign concepts toward streamlined new product introductions focused on features and performance. This launch included updates across the ecosystem, including the H9, H3, Kraken Plus, and Kraken Elite 420.
I led the creative execution across video, web, and digital channels, with a strong focus on managing and directing the H9 and H3 product videos. I also oversaw banner systems and digital assets for Amazon and NZXT.com, ensuring consistency and speed across multiple product launches. As the team transitioned into a faster-paced NPI workflow, I helped refine and manage creative processes to maintain quality and clarity across all deliverables.
Scope:
Scope:
Campaign Video, Cross-Channel Product Feature Assets (Amazon, NZXT Homepage), Social Media Content, Digital Advertising, Photography
Campaign Video, Cross-Channel Product Feature Assets (Amazon, NZXT Homepage), Social Media Content, Digital Advertising, Photography
Campaign Video, Cross-Channel Product Feature Assets (Amazon, NZXT Homepage), Social Media Content, Digital Advertising, Photography
My Role:
My Role:
Creative Direction, Art Direction, Brand Strategy, Concept Development, Campaign Execution Oversight, UI/UX Web Design, Cross-Functional Collaboration, Team Mentorship, Stakeholder Communication, Resource and Budget Management
Creative Direction, Art Direction, Brand Strategy, Concept Development, Campaign Execution Oversight, UI/UX Web Design, Cross-Functional Collaboration, Team Mentorship, Stakeholder Communication, Resource and Budget Management
Creative Direction, Art Direction, Brand Strategy, Concept Development, Campaign Execution Oversight, UI/UX Web Design, Cross-Functional Collaboration, Team Mentorship, Stakeholder Communication, Resource and Budget Management
CHECK THE PROCESS
CHECK THE PROCESS
CHECK THE PROCESS
CHECK THE PROCESS
FINISHED PRODUCT
FINISHED PRODUCT
FINISHED PRODUCT
FINISHED PRODUCT
H9 Flow RGB Product Page
H9 Flow RGB Product Page
H9 Flow RGB Product Page
H9 Flow RGB Product Page
SEE THE RESULTS
SEE THE RESULTS
SEE THE RESULTS
SEE THE RESULTS
4.9M
4.9M
4.9M
Impressions
Impressions
159K
159K
159K
Engagements
Engagements
3.3%
3.3%
3.3%
Engagement Rate
Engagement Rate
2.2M
2.2M
2.2M
Video Views
Video Views
The launch generated 4.9 million impressions, 158,168 engagements, and 4,777 link clicks across 132 posts, with a 3.3% engagement rate. Video content drove over 2.1 million views, supporting a smooth and cohesive rollout across all touchpoints.
The launch generated 4.9 million impressions, 158,168 engagements, and 4,777 link clicks across 132 posts, with a 3.3% engagement rate. Video content drove over 2.1 million views, supporting a smooth and cohesive rollout across all touchpoints.