This campaign launched NZXT’s line of Elite gaming peripherals with a clear focus: deliver premium performance while highlighting the value behind each product. For the first time, we had strong data to guide our messaging, allowing us to shape a concept that emphasized both quality and accessibility.

I led the creative development from concept through execution, crafting a visual identity and campaign narrative that positioned Elite gear as high-performance tools made for everyone. I also produced the campaign video and oversaw asset creation across Amazon, social, web, and digital placements. The campaign balanced aspirational visuals with grounded, data-informed storytelling to speak directly to gamers seeking pro-level gear without overpaying for a brand name.