Timed with NZXT’s presence at Computex Taipei, this multi-product launch introduced a new lineup of cases, fans, controllers, and PSUs. Though each product had its own unique content, the campaign was unified by a shared message: performance engineered with simplicity in mind.

I led the creative direction and concept development, framing the suite under the idea “This is your workshop.” We built a physical tableau to showcase flagship products in a space that felt personal, real, and aspirational, highlighting how NZXT components work together to create something greater than the sum of their parts. I also oversaw video production and asset development across channels, ensuring each product was clearly and beautifully represented across regional and global touchpoints.