NZXT | Nov 2023
H9 Case Beat Launch
NZXT | Nov 2023
H9 Case Beat Launch
NZXT | Nov 2023
H9 Case Beat Launch
ABOUT THE
PROJECT
ABOUT THE
PROJECT
ABOUT THE PROJECT
ABOUT THE PROJECT
The H9 campaign launched NZXT’s most premium case to date—designed for PC gamers who treat their builds like a prized possession. With its panoramic glass panels and clean, symmetrical lines, the H9 turns high-performance setups into something worth showing off.
I developed the “Make performance an art” concept to position the H9 as both a powerful enclosure and a visual trophy. I led creative direction across digital, social, and retail assets, and produced the campaign video, ensuring every detail, from product representation to final delivery, met our standards for quality and clarity. The campaign highlighted the H9 as a bold, display-worthy centerpiece built to perform.
The H9 campaign launched NZXT’s most premium case to date—designed for PC gamers who treat their builds like a prized possession. With its panoramic glass panels and clean, symmetrical lines, the H9 turns high-performance setups into something worth showing off.
I developed the “Make performance an art” concept to position the H9 as both a powerful enclosure and a visual trophy. I led creative direction across digital, social, and retail assets, and produced the campaign video, ensuring every detail, from product representation to final delivery, met our standards for quality and clarity. The campaign highlighted the H9 as a bold, display-worthy centerpiece built to perform.
Scope:
Scope:
Concept Development, Presentation Decks, Campaign Video, Cross-Channel Product Feature Assets (Amazon, NZXT Homepage), Social Media Content, Digital Advertising, Photography
Concept Development, Presentation Decks, Campaign Video, Cross-Channel Product Feature Assets (Amazon, NZXT Homepage), Social Media Content, Digital Advertising, Photography
Concept Development, Presentation Decks, Campaign Video, Cross-Channel Product Feature Assets (Amazon, NZXT Homepage), Social Media Content, Digital Advertising, Photography
My Role:
My Role:
Creative Direction, Art Direction, Brand Strategy, Campaign Execution Oversight, Video Production Oversight, Cross-Functional Collaboration, Team Mentorship, Stakeholder Communication, Resource and Budget Management
Creative Direction, Art Direction, Brand Strategy, Campaign Execution Oversight, Video Production Oversight, Cross-Functional Collaboration, Team Mentorship, Stakeholder Communication, Resource and Budget Management
Creative Direction, Art Direction, Brand Strategy, Campaign Execution Oversight, Video Production Oversight, Cross-Functional Collaboration, Team Mentorship, Stakeholder Communication, Resource and Budget Management
CHECK THE PROCESS
CHECK THE PROCESS
CHECK THE PROCESS
CHECK THE PROCESS
FINISHED PRODUCT
FINISHED PRODUCT
FINISHED PRODUCT
FINISHED PRODUCT
H9 Collection Page
H9 Collection Page
H9 Elite Product Page
H9 Elite Product Page
H9 Collection Page
H9 Elite Product Page
SEE THE RESULTS
SEE THE RESULTS
SEE THE RESULTS
SEE THE RESULTS
4.3M
4.3M
4.3M
Impressions
Impressions
206K
206K
206K
Engagements
Engagements
4.9%
4.9%
4.9%
Engagement Rate
Engagement Rate
23K
23K
23K
Link Clicks
Link Clicks
The campaign delivered 4.3 million impressions and 206,000 engagements across 35 posts, with a 4.9% engagement rate and 23,000 link clicks. It successfully positioned the H9 as the go-to choice for gamers who want their high-performance builds to look as powerful as they play.
The campaign delivered 4.3 million impressions and 206,000 engagements across 35 posts, with a 4.9% engagement rate and 23,000 link clicks. It successfully positioned the H9 as the go-to choice for gamers who want their high-performance builds to look as powerful as they play.