This campaign introduced the next generation of NZXT’s gaming peripherals, crafted for competitive gamers who demand precision without sacrificing personality. Built around the insight that the right gear should feel like an extension of yourself, the campaign leaned into a sharper, faster, more expressive tone that stood out in a crowded peripherals market.

In a rare twist, the campaign video was developed first—so I took on the challenge of building the rest of the campaign around it. I led the creative direction for the digital asset system, ensuring that every still visual felt cohesive with the video while also standing strong on its own. This required reverse-engineering the campaign’s look and feel to maintain a consistent tone across Amazon, NZXT.com, and paid media placements. I also produced the campaign video, managing vendors, ensuring on-set accuracy, and overseeing final delivery across teams and regions.