The H6 launch gave us an opportunity to break from our usual approach and bring more energy and personality to a case release. The creative direction leaned into joy, movement, and confidence, making the case feel like it was stepping into the spotlight.

I led the visual identity and campaign execution across web, digital, and video. From shaping a vibrant, design-forward asset system to producing a launch video that made the case feel alive, my goal was to make every touchpoint feel bold, elevated, and fun. The result was a campaign that felt distinctly fresh while staying true to NZXT’s core values.