This campaign introduced the NZXT Relay ecosystem by highlighting its seamless audio switching between speakers and headphones. Inspired by the simplicity of a light switch, the creative centered on the effortless experience enabled by the SwitchMix—positioning Relay as a flexible, high-performance solution for modern gamers.

I led the creative direction across the full campaign, developing the key visual and asset system used across photography, web, and launch materials. In addition to shaping the overall look and feel, I also oversaw video production—coordinating with vendors, managing feedback rounds, and serving as the on-set brand and product expert to ensure accuracy and delivery to spec.