NZXT | 2022
Canvas Monitors Launch
NZXT | 2022
Canvas Monitors Launch
NZXT | 2022
Canvas Monitors Launch
ABOUT THE
PROJECT
ABOUT THE
PROJECT
ABOUT THE PROJECT
ABOUT THE PROJECT
The Canvas QHD and FHD marked NZXT’s entry into the monitor market. To align this campaign with the brand's vision of making PC gaming accessible to everyone, I aimed to clearly communicate each monitor’s key selling points in a way that resonated with gamers. The QHD model was positioned as the ideal balance between performance and picture quality, allowing gamers to seamlessly switch between different game genres and fully immerse themselves—where all games play nice. The FHD model, designed for the competitive gamer, emphasized the importance of every frame per second and refresh rate, ensuring that when you game, the clutch moments feel effortless. Together, these monitors equip gamers to excel in both immersive and fast-paced gaming environments.
The Canvas QHD and FHD marked NZXT’s entry into the monitor market. To align this campaign with the brand's vision of making PC gaming accessible to everyone, I aimed to clearly communicate each monitor’s key selling points in a way that resonated with gamers. The QHD model was positioned as the ideal balance between performance and picture quality, allowing gamers to seamlessly switch between different game genres and fully immerse themselves—where all games play nice. The FHD model, designed for the competitive gamer, emphasized the importance of every frame per second and refresh rate, ensuring that when you game, the clutch moments feel effortless. Together, these monitors equip gamers to excel in both immersive and fast-paced gaming environments.
Scope:
Scope:
Campaign Creative, Photography, Launch Video, Website Design, Launch Campaign
Campaign Creative, Photography, Launch Video, Website Design, Launch Campaign
Campaign Creative, Photography, Launch Video, Website Design, Launch Campaign
My Role:
My Role:
Creative Direction, Photography Art Direction, Video Storyboarding/Direction, Team Management, Project Management, Budget Management
Creative Direction, Photography Art Direction, Video Storyboarding/Direction, Team Management, Project Management, Budget Management
Creative Direction, Photography Art Direction, Video Storyboarding/Direction, Team Management, Project Management, Budget Management
CHECK THE PROCESS
CHECK THE PROCESS
CHECK THE PROCESS
CHECK THE PROCESS
FINISHED PRODUCT
FINISHED PRODUCT
FINISHED PRODUCT
FINISHED PRODUCT
QHD Monitor Collection Page
QHD Monitor Collection Page
FHD Monitor Collection Page
FHD Monitor Collection Page
QHD Monitor Collection Page
FHD Monitor Collection Page
SEE THE RESULTS
SEE THE RESULTS
SEE THE RESULTS
SEE THE RESULTS
2.6M
2.6M
2.6M
Impressions
Impressions
104K
104K
104K
Engagements
Engagements
4%
4%
4%
Engagement Rate
Engagement Rate
13K
13K
13K
Link Clicks
Link Clicks
The campaign delivered around 2.6 million impressions and 104,000 engagements across 51 posts, achieving a 4% engagement rate and generating roughly 13,000 link clicks. It successfully introduced NZXT’s first monitors to market while driving interest across both competitive and immersive gaming segments.
The campaign delivered around 2.6 million impressions and 104,000 engagements across 51 posts, achieving a 4% engagement rate and generating roughly 13,000 link clicks. It successfully introduced NZXT’s first monitors to market while driving interest across both competitive and immersive gaming segments.