CRFT is NZXT’s limited-edition product line that brings fan-favorite franchises into custom-designed hardware. For CRFT 09, we partnered with Cyberpunk 2077 to create a case that felt authentically rooted in the game’s world, down to the smallest detail.

I led the creative development of the case design, guiding the visual direction and preparing artwork for production. My early concepts helped shape the final design, and I worked closely with our external artist to refine every detail for accuracy and impact. I also partnered with our web team on the launch page and collaborated with Sparkhouse to storyboard and direct the teaser video, ensuring the campaign stayed true to the bold, chaotic energy of Cyberpunk 2077.