NZXT | 2021
Capsule Microphone Campaign
NZXT | 2021
Capsule Microphone Campaign
NZXT | 2021
Capsule Microphone Campaign
ABOUT THE
PROJECT
ABOUT THE
PROJECT
ABOUT THE PROJECT
ABOUT THE PROJECT
This campaign celebrated the joy of streaming by simplifying the experience for gamers, emphasizing the Capsule’s ease of use and high-quality performance.
I brought the “Plug and _____” concept to life by turning a familiar phrase into a fun, gamer-focused story. I led the creative vision for the campaign video and developed the visual direction that scaled across banners, paid media, and other key touchpoints. Each piece reinforced NZXT’s values and spoke directly to the gaming community.
This campaign celebrated the joy of streaming by simplifying the experience for gamers, emphasizing the Capsule’s ease of use and high-quality performance.
I brought the “Plug and _____” concept to life by turning a familiar phrase into a fun, gamer-focused story. I led the creative vision for the campaign video and developed the visual direction that scaled across banners, paid media, and other key touchpoints. Each piece reinforced NZXT’s values and spoke directly to the gaming community.
Scope:
Scope:
Campaign Creative, Photography, Launch Video, Website Design, Launch Campaign
Campaign Creative, Photography, Launch Video, Website Design, Launch Campaign
Campaign Creative, Photography, Launch Video, Website Design, Launch Campaign
My Role:
My Role:
Creative Direction, Photography Art Direction, Video Storyboarding/Direction, Team Management, Project Management, Budget Management
Creative Direction, Photography Art Direction, Video Storyboarding/Direction, Team Management, Project Management, Budget Management
Creative Direction, Photography Art Direction, Video Storyboarding/Direction, Team Management, Project Management, Budget Management
CHECK THE PROCESS
CHECK THE PROCESS
CHECK THE PROCESS
CHECK THE PROCESS
FINISHED PRODUCT
FINISHED PRODUCT
FINISHED PRODUCT
FINISHED PRODUCT
Capsule Collection Page
Capsule Collection Page
Capsule Collection Page
Capsule Collection Page
SEE THE RESULTS
SEE THE RESULTS
SEE THE RESULTS
SEE THE RESULTS
2.3M
2.3M
2.3M
Impressions
Impressions
101K
101K
101K
Engagements
Engagements
4.4%
4.4%
4.4%
Engagement Rate
Engagement Rate
14K
14K
14K
Link Clicks
Link Clicks
The NZXT Capsule launch campaign achieved impressive results, resonating deeply with the gaming community and reinforcing the microphone’s value as a simple, high-quality tool for streamers. The campaign generated 2.3 million impressions and 101,000 engagements across 23 posts, achieving a strong 4.4% engagement rate and driving 14,000 link clicks.
The NZXT Capsule launch campaign achieved impressive results, resonating deeply with the gaming community and reinforcing the microphone’s value as a simple, high-quality tool for streamers. The campaign generated 2.3 million impressions and 101,000 engagements across 23 posts, achieving a strong 4.4% engagement rate and driving 14,000 link clicks.