NZXT | Oct 2021
Good Games Sales Promotion
NZXT | Oct 2021
Good Games Sales Promotion
NZXT | Oct 2021
Good Games Sales Promotion
ABOUT THE
PROJECT
ABOUT THE
PROJECT
ABOUT THE PROJECT
ABOUT THE PROJECT
With GPU shortages and blockbuster game releases on the horizon, this campaign needed to generate excitement and drive urgency ahead of the holiday season.
I developed the “portal” concept as a visual metaphor for unlocking instant access to great deals, bridging the gap between supply and anticipation. From the tagline “Good games are coming. Get ready,” to the overall look and feel, every element was crafted to meet the moment with clarity, energy, and insight into what gamers needed most.
With GPU shortages and blockbuster game releases on the horizon, this campaign needed to generate excitement and drive urgency ahead of the holiday season.
I developed the “portal” concept as a visual metaphor for unlocking instant access to great deals, bridging the gap between supply and anticipation. From the tagline “Good games are coming. Get ready,” to the overall look and feel, every element was crafted to meet the moment with clarity, energy, and insight into what gamers needed most.
Scope:
Scope:
Campaign Creative, Launch Campaign
Campaign Creative, Launch Campaign
Campaign Creative, Launch Campaign
My Role:
My Role:
Concept Development, Creative Direction, Project Management
Concept Development, Creative Direction, Project Management
Concept Development, Creative Direction, Project Management
CHECK THE PROCESS
CHECK THE PROCESS
CHECK THE PROCESS
CHECK THE PROCESS
FINISHED PRODUCT
FINISHED PRODUCT
FINISHED PRODUCT
FINISHED PRODUCT
SEE THE RESULTS
SEE THE RESULTS
SEE THE RESULTS
SEE THE RESULTS
11
11
11
Total Posts
Total Posts
1.9M
1.9M
1.9M
Impressions
Impressions
$5M
$5M
$5M
Sales Revenue
Sales Revenue
The NZXT GG Sale delivered $5 million in global revenue within 48 hours. It launched ahead of Black Friday and required close coordination across AMER, EMEA, and APAC regions. The campaign earned 1.9 million impressions, 90% positive sentiment, and drew 2,200 giveaway participants. It demonstrated my ability to lead fast-moving, high-impact creative that resonates across audiences and regions.
The NZXT GG Sale delivered $5 million in global revenue within 48 hours. It launched ahead of Black Friday and required close coordination across AMER, EMEA, and APAC regions. The campaign earned 1.9 million impressions, 90% positive sentiment, and drew 2,200 giveaway participants. It demonstrated my ability to lead fast-moving, high-impact creative that resonates across audiences and regions.