NZXT | Aug 2021
Summer Party Campaign
NZXT | Aug 2021
Summer Party Campaign
NZXT | Aug 2021
Summer Party Campaign
ABOUT THE
PROJECT
ABOUT THE
PROJECT
ABOUT THE PROJECT
ABOUT THE PROJECT
The NZXT Summer Party was a week-long celebration dedicated to showing appreciation for our incredible gaming community. This event wasn’t just a sale—it was a heartfelt tribute to the people who inspire our brand, brought to life through vibrant, festive visuals that captured the joy and excitement of coming together.
The creative direction was designed to feel like a party thrown for the community, incorporating playful elements like balloons and confetti to create a lively and inclusive atmosphere. By focusing on gratitude and celebration, the campaign reinforced NZXT’s commitment to its community and highlighted the brand’s unique connection with gamers.
My involvement in this project showcased my ability to create engaging, community-focused campaigns that align with NZXT’s values and foster a sense of belonging.
The NZXT Summer Party was a week-long celebration dedicated to showing appreciation for our incredible gaming community. This event wasn’t just a sale—it was a heartfelt tribute to the people who inspire our brand, brought to life through vibrant, festive visuals that captured the joy and excitement of coming together.
The creative direction was designed to feel like a party thrown for the community, incorporating playful elements like balloons and confetti to create a lively and inclusive atmosphere. By focusing on gratitude and celebration, the campaign reinforced NZXT’s commitment to its community and highlighted the brand’s unique connection with gamers.
My involvement in this project showcased my ability to create engaging, community-focused campaigns that align with NZXT’s values and foster a sense of belonging.
Scope:
Scope:
Campaign Creative, Launch Campaign
Campaign Creative, Launch Campaign
Campaign Creative, Launch Campaign
My Role:
My Role:
Concept Development, creative direction, Team Management, Project Management
Concept Development, creative direction, Team Management, Project Management
Concept Development, creative direction, Team Management, Project Management
CHECK THE PROCESS
CHECK THE PROCESS
CHECK THE PROCESS
CHECK THE PROCESS
FINISHED PRODUCT
FINISHED PRODUCT
FINISHED PRODUCT
FINISHED PRODUCT
SEE THE RESULTS
SEE THE RESULTS
SEE THE RESULTS
SEE THE RESULTS
4.9M
4.9M
4.9M
Impressions
Impressions
80K
80K
80K
Engagements
Engagements
1.6%
1.6%
1.6%
Engagement Rate
Engagement Rate
The campaign delivered 4.9 million impressions and 80,000 engagements across 66 posts, with a 1.5% engagement rate. Polls showed strong community appreciation, and the visuals further strengthened affinity for NZXT’s mascot. The project deepened our connection with the community and showcased my ability to lead creative that’s both heartfelt and high-performing.
The campaign delivered 4.9 million impressions and 80,000 engagements across 66 posts, with a 1.5% engagement rate. Polls showed strong community appreciation, and the visuals further strengthened affinity for NZXT’s mascot. The project deepened our connection with the community and showcased my ability to lead creative that’s both heartfelt and high-performing.