NZXT | June 2021
Pride Month Community Campaign
NZXT | June 2021
Pride Month Community Campaign
NZXT | June 2021
Pride Month Community Campaign
ABOUT THE
PROJECT
ABOUT THE
PROJECT
ABOUT THE PROJECT
ABOUT THE PROJECT
This Pride Month campaign aimed to celebrate inclusivity and foster a sense of belonging within the gaming community. At the heart of the concept was NZXT’s mascot, Pucci, reimagined as a vibrant symbol of joy, identity, and acceptance.
I brought the visual concept to life by designing Pucci in a playful range of LGBTQ+ pride colors, creating a look that felt both celebratory and unifying. My design work helped make Pucci a recognizable emblem across social and digital platforms, reinforcing NZXT’s message that everyone deserves to be seen, heard, and valued.
This Pride Month campaign aimed to celebrate inclusivity and foster a sense of belonging within the gaming community. At the heart of the concept was NZXT’s mascot, Pucci, reimagined as a vibrant symbol of joy, identity, and acceptance.
I brought the visual concept to life by designing Pucci in a playful range of LGBTQ+ pride colors, creating a look that felt both celebratory and unifying. My design work helped make Pucci a recognizable emblem across social and digital platforms, reinforcing NZXT’s message that everyone deserves to be seen, heard, and valued.
Scope:
Scope:
Campaign Creative, Launch Campaign
Campaign Creative, Launch Campaign
Campaign Creative, Launch Campaign
My Role:
My Role:
Concept Development, Creative Direction, Team Management, Project Management
Concept Development, Creative Direction, Team Management, Project Management
Concept Development, Creative Direction, Team Management, Project Management
CHECK THE PROCESS
CHECK THE PROCESS
CHECK THE PROCESS
CHECK THE PROCESS
FINISHED PRODUCT
FINISHED PRODUCT
FINISHED PRODUCT
FINISHED PRODUCT
SEE THE RESULTS
SEE THE RESULTS
SEE THE RESULTS
SEE THE RESULTS
65
65
65
Total Posts
Total Posts
5.5M
5.5M
5.5M
Impressions
Impressions
60K
60K
60K
Engagements
Engagements
1.3%
1.3%
1.3%
Engagement Rate
Engagement Rate
The campaign generated 5.5 million impressions and 60,000 engagements across 65 posts, with a 1.3% engagement rate. Our fundraiser exceeded both its original and increased goals, reflecting strong community response. This work reinforced NZXT’s commitment to inclusivity and showcased my ability to lead values-driven creative with real impact.
The campaign generated 5.5 million impressions and 60,000 engagements across 65 posts, with a 1.3% engagement rate. Our fundraiser exceeded both its original and increased goals, reflecting strong community response. This work reinforced NZXT’s commitment to inclusivity and showcased my ability to lead values-driven creative with real impact.