To expand NZXTBLD's business into new markets, I spearheaded a promotional campaign designed to target gamers and individuals seeking a hassle-free, PC building experience.

This campaign introduced a service to new audiences by emphasizing convenience, speed, and expert-built PCs. I crafted the core message—“Pick your parts, we build it”—into a bold, visual concept that clearly showed the before-and-after impact of using NZXTBLD. My creative direction focused on clarity and simplicity, helping the service feel approachable for customers unfamiliar with building PCs. The system scaled across paid media and regional landing pages, reinforcing NZXTBLD’s reliability in each new market.