The Kraken X and Z launch added to NZXT’s legacy of high-performance all-in-one liquid coolers. While the initial creative assets were completed before I joined, I played a key role in developing the product launch video that introduced these next-generation coolers to the market.

The Kraken Z introduced a customizable display capable of showing GIFs, making it one of the most innovative coolers available at the time. I focused the video on highlighting this feature along with upgraded hardware and firmware. Using dynamic camera work and trend-forward visuals, I helped shape a narrative that grabbed attention and emphasized both design and performance.