NZXT | 2020

H1 Case Launch

NZXT | 2020

H1 Case Launch

ABOUT THE
PROJECT

ABOUT THE
PROJECT

ABOUT THE PROJECT

ABOUT THE PROJECT

The H1 marked NZXT’s first entry into the small-form-factor (SFF) case market. It was designed to make SFF builds simpler and more accessible, with the inclusion of several pre-installed components. Although initial assets were completed before I joined, I played a key role in developing the launch hype video.

I led the creative direction for the video, shaping the story and visual pacing to build anticipation through dramatic macro shots and a clean, high-impact reveal. The goal was to spotlight the H1’s unique value in a compact footprint while staying true to NZXT’s bold, cinematic style.

The H1 marked NZXT’s first entry into the small-form-factor (SFF) case market. It was designed to make SFF builds simpler and more accessible, with the inclusion of several pre-installed components. Although initial assets were completed before I joined, I played a key role in developing the launch hype video.

I led the creative direction for the video, shaping the story and visual pacing to build anticipation through dramatic macro shots and a clean, high-impact reveal. The goal was to spotlight the H1’s unique value in a compact footprint while staying true to NZXT’s bold, cinematic style.

Scope:

Scope:

Creative Direction, Video Storyboarding, Art Direction

Creative Direction, Video Storyboarding, Art Direction

Creative Direction, Video Storyboarding, Art Direction

My Role:

My Role:

Video Creative Direction, Story Development, Brand Alignment

Video Creative Direction, Story Development, Brand Alignment

Video Creative Direction, Story Development, Brand Alignment

FINISHED PRODUCT

FINISHED PRODUCT

FINISHED PRODUCT

FINISHED PRODUCT

© Helen Deng | 2025

© Helen Deng | 2025

© Helen Deng | 2025

© Helen Deng | 2025