Helen Deng
A visual storyteller and creative leader based in Los Angeles, CA.
Helen Deng
A visual storyteller and creative leader based in Los Angeles, CA.
Helen Deng
A visual storyteller and creative leader based in Los Angeles, CA.
CREATIVE
STORYTELLER
CREATIVE
STORYTELLER
CREATIVE
STORYTELLER
CREATIVE
STORYTELLER
I create experiences that are clear, clever, and hard to ignore.
Through human-centered leadership, data-driven design, & agile decision-making informed by 14+ years of building creative solutions, I strive to transform intangible visions into reality.
I create experiences that are clear, clever, and hard to ignore.
Through human-centered leadership, data-driven design, & agile decision-making informed by 14+ years of building creative solutions, I strive to transform intangible visions into reality.
I create experiences that are clear, clever, and hard to ignore.
Through human-centered leadership, data-driven design, & agile decision-making informed by 14+ years of building creative solutions, I strive to transform intangible visions into reality.
14+
YEARS OF
EXPERIENCE
14+
YEARS OF
EXPERIENCE
14+
YEARS OF
EXPERIENCE
150+
PROJECTS
DELIVERED
150+
PROJECTS
DELIVERED
150+
PROJECTS
DELIVERED
1M+
CUPS OF
BOBA TEA
1M+
CUPS OF
BOBA TEA
1M+
CUPS OF
BOBA TEA
Type A. INTJ.
Better at deadlines than pickleball.
Type A. INTJ.
Better at deadlines than pickleball.
Latest obsession:
Reliving my childhood of Pokémon & Maplestory
Latest obsession:
Reliving my childhood of Pokémon & Maplestory
CHECK MY
PORTFOLIO
CHECK MY
PORTFOLIO
CHECK MY
PORTFOLIO
14 YEARS OF
EXPERIENCE
14 YEARS OF
EXPERIENCE
14 YEARS OF
EXPERIENCE
SKILLS:
SKILLS:
SKILLS:
CREATIVE DIRECTION
Strategic Problem-Solving, Brand Stewardship, Photo & Video Art Direction, Cross-Platform Creative Strategy, Trend Forecasting
CREATIVE DIRECTION
Strategic Problem-Solving, Brand Stewardship, Photo & Video Art Direction, Cross-Platform Creative Strategy, Trend Forecasting
CREATIVE DIRECTION
Strategic Problem-Solving, Brand Stewardship, Photo & Video Art Direction, Cross-Platform Creative Strategy, Trend Forecasting
CREATIVE DIRECTION
Strategic Problem-Solving, Brand Stewardship, Photo & Video Art Direction, Cross-Platform Creative Strategy, Trend Forecasting
MANAGEMENT
Creative Team Leadership, Project Management, Budget & Vendor Oversight, Stakeholder Relations, Radical Collaboration
MANAGEMENT
Creative Team Leadership, Project Management, Budget & Vendor Oversight, Stakeholder Relations, Radical Collaboration
MANAGEMENT
Creative Team Leadership, Project Management, Budget & Vendor Oversight, Stakeholder Relations, Radical Collaboration
MANAGEMENT
Creative Team Leadership, Project Management, Budget & Vendor Oversight, Stakeholder Relations, Radical Collaboration
DESIGN + EXECUTION
Concept Development, Identity & Digital Design Systems, Photography Art Direction, Experiential & Print Design, UI/UX Design
DESIGN + EXECUTION
Concept Development, Identity & Digital Design Systems, Photography Art Direction, Experiential & Print Design, UI/UX Design
DESIGN + EXECUTION
Concept Development, Identity & Digital Design Systems, Photography Art Direction, Experiential & Print Design, UI/UX Design
DESIGN + EXECUTION
Concept Development, Identity & Digital Design Systems, Photography Art Direction, Experiential & Print Design, UI/UX Design
Design Manager, Campaigns
June 2019 - Present
Concept and direct global, multi-channel campaigns for both B2B and DTC audiences, spanning social media, print, and video, from initial ideation through final launch. Steward the NZXT brand by aligning creative execution with business objectives and core brand pillars. Lead cross-functional creative teams, delivering actionable feedback that elevates both creative output and team development.
Concept and direct global, multi-channel campaigns for both B2B and DTC audiences, spanning social media, print, and video, from initial ideation through final launch. Steward the NZXT brand by aligning creative execution with business objectives and core brand pillars. Lead cross-functional creative teams, delivering actionable feedback that elevates both creative output and team development.
Concept and direct global, multi-channel campaigns for both B2B and DTC audiences, spanning social media, print, and video, from initial ideation through final launch. Steward the NZXT brand by aligning creative execution with business objectives and core brand pillars. Lead cross-functional creative teams, delivering actionable feedback that elevates both creative output and team development.
Senior Graphic Designer
December 2014 - December 2018
Developed omni-channel branding for luxury real estate, creating high-impact collateral (digital ads, brochures, signage) that drove sales while maintaining brand integrity. Partnered with agents and developers to translate market needs into visually compelling projects. Managed 10+ concurrent projects in a fast-paced environment, coordinating vendors and deadlines to deliver premium-quality assets.
Developed omni-channel branding for luxury real estate, creating high-impact collateral (digital ads, brochures, signage) that drove sales while maintaining brand integrity. Partnered with agents and developers to translate market needs into visually compelling projects. Managed 10+ concurrent projects in a fast-paced environment, coordinating vendors and deadlines to deliver premium-quality assets.
Developed omni-channel branding for luxury real estate, creating high-impact collateral (digital ads, brochures, signage) that drove sales while maintaining brand integrity. Partnered with agents and developers to translate market needs into visually compelling projects. Managed 10+ concurrent projects in a fast-paced environment, coordinating vendors and deadlines to deliver premium-quality assets.
Graphic Designer
January 2014 - November 2014
Designed textile prints and packaging for global manufacturing, delivering production-ready CADs and spec sheets for overseas partners. Produced marketing materials (catalogs, ads, newsletters) with cohesive brand storytelling. Led end-to-end packaging design, ensuring accuracy for mass production.
Designed textile prints and packaging for global manufacturing, delivering production-ready CADs and spec sheets for overseas partners. Produced marketing materials (catalogs, ads, newsletters) with cohesive brand storytelling. Led end-to-end packaging design, ensuring accuracy for mass production.
Designed textile prints and packaging for global manufacturing, delivering production-ready CADs and spec sheets for overseas partners. Produced marketing materials (catalogs, ads, newsletters) with cohesive brand storytelling. Led end-to-end packaging design, ensuring accuracy for mass production.
Creative Director
March 2011 - August 2012
Led creative direction for print/digital magazines, using data-driven design to boost engagement and SEO performance. Forecasted color and layout trends, while managing retouching and press-ready color correction. Elevated brand awareness through promotional campaigns and client artwork. Mentored and onboarded new designers, fostering team success.
Led creative direction for print/digital magazines, using data-driven design to boost engagement and SEO performance. Forecasted color and layout trends, while managing retouching and press-ready color correction. Elevated brand awareness through promotional campaigns and client artwork. Mentored and onboarded new designers, fostering team success.
Led creative direction for print/digital magazines, using data-driven design to boost engagement and SEO performance. Forecasted color and layout trends, while managing retouching and press-ready color correction. Elevated brand awareness through promotional campaigns and client artwork. Mentored and onboarded new designers, fostering team success.
WHAT'S IN
MY TOOLBOX
WHAT'S IN
MY TOOLBOX
WHAT'S IN
MY TOOLBOX
LET'S WORK
TOGETHER
LET'S WORK
TOGETHER
LET'S WORK
TOGETHER
A picture is worth a thousand words. Let's create that story.
A picture is worth a thousand words. Let's create that story.
A picture is worth a thousand words. Let's create that story.